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Entrepreneur in Frankfurt Train Station

What ‘Close to the Customer’ Means Today

The picture above was taken just after the weekday rush hour in the Frankfurt Am Main train station. The people, symmetry, shapes and colors in the composition caught my eye immediately. For me it’s also a perfect metaphor for customer closeness, where the man in the snack shack stands literally in the stream of people that buy from him, every single day. Many solo entrepreneurs like him have the benefit of talking directly to prospects and customers regularly, and gathering continuous feedback about their offerings, pricing, communications and overall experience. However, as businesses grow in size and complexity, only a

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Amsterdam Rijksmuseum Fountain with Boy

Photography Principles, Reframed for Business

Thanks to smartphones and social media, most people now think and communicate in pictures. It seems that everyone is a photographer now. The smartphone revolutionized capturing images even more than George Eastman did with his roll film and Kodak Brownie camera, introduced over a hundred years ago. And social platforms provide virtual galleries and massive audiences for the kind of work that appeared only in real-life galleries and museums, for the elite, just a few decades ago. I started shooting photos in high school, when 35mm film was the only option. Because shooting film and making prints were both expensive,

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