Case Studies
Real World Examples of Our Work
Our agency’s founders, Joe Shields and Joe Meadows, have launched and led some of the most iconic, complex and profitable Rx and medical device brands in the history of the industry, with over 50 years of combined biopharma experience. They now focus on marketing brands that are forced to outsmart their competitors and squeeze every ounce of value from their investments throughout their lifecycle.
Below is ‘real world evidence’ from some of our successful engagements in partnership with leading biopharma brand teams and companies.
Design Launch Strategy for Oncology Treatment with Companion Diagnostic
Problem: An oncology-focused biopharma brought us in prior to the launch of its first-in-class targeted therapy for a rare cancer to provide strategic guidance, help
Reposition a Biologic as a Challenger Brand
Problem: Our client’s biologic medicine launched a few years ago into a crowded category, and had a difficult time building market share in spite of
Create Fresh Plans for Mature Brands
Problem: A top-20 biopharma company consolidated its “mature” brands under a single marketing team to improve focus and squeeze more value out of the portfolio.
Identify & Assess New PoC Marketing Partners
Problem: Many of our clients have the skills and experience to identify and evaluate potential external Marketing partners – they simply can’t find the time
Deliver Internal Change Program for CX Transformation
Problem: Executive leadership of a mid-sized biopharma company set a new vision for vastly improving its customer experience, and funded a technology platform and realigned
Reframe Value Proposition for AI Startup in Biopharma Incubator
Problem: A promising tech startup had developed and proven its artificial intelligence (AI) algorithm and technologies and was fortunate to have earned a place in