Brand Strategy & Communications
WE’RE BIOPHARMA INSIDERS WITH A RANGE OF EXPERIENCES
We’ve worked for leading global biopharmaceutical companies on billion-dollar biologic blockbusters, niche targeted therapies paired with companion diagnostics, and numerous innovative medicines that fall somewhere in between. While vastly different in some ways, they have one thing in common – each was designed to help patients – and that’s what it’s really all about. We believe that life-saving medicines of all shapes and sizes deserve world-class care and attention when it comes to precisely positioning them and communicating their unique benefits and risks to customers and other stakeholders.
OUR TARGETED SERVICES FLEX TO FIT YOUR NEEDS
We help Rx brands get focused, get attention and get prescribed throughout a product’s lifecycle by focusing on the fundamentals.
“What problem are we trying to solve?” is the question with which we usually start our conversations. It’s simple yet it gives us insight into whether the challenge you’re dealing with has been clearly defined, and if it’s worth the effort to solve. Services include:
Clients often engage us to help drive their annual planning process, review and improve existing tactical plans, or consolidate plans from several external partners into an integrated marketing system. Services include:
Compelling creative is necessary but not enough to change customer behaviors that drive your business. Effective Marketing is the intersection of customer empathy, channel integration and brand differentiation on attributes that matter to the customer. Services include:
Systematic internal communications is part of your job regardless of your role or company size – and it’s essential to help you get noticed, get resources and get promoted. Services include:
CALL US FOR A SECOND OPINION
Even if you currently have agency partners, consider giving us a call to gain new perspective. We also help companies cross the chasm between Clinical and Commercial to more methodically prepare for launch.
To get a better idea of our biopharma expertise and experience, please read our case studies.