Strategy & core communications
THE COMMUNICATION OF SCIENCE
We help clients simplify the complexities of life sciences concepts, develop strong initial positioning, and organize and visualize data into stories for audiences with different levels of knowledge. Our team includes serious healthcare experts who believe that science deserves to be accessible and understandable, and who know the difference between simple and simplistic.
Our teams also create systematic internal communications and effective change management programs, applying similar focus, rigor and attention to detail as they would toward external stakeholder communications. We often find that starting with employees and aligning the culture to the company’s goals yields lasting benefits for a variety of stakeholders.
Our two founders have a combined 60 years of experience in biopharmaceuticals, medical devices, and digital therapeutics. They collaborate with internal staff and external partners who are also committed to continuously improve healthcare communications to ultimately improve the lives of patients and their families.
OUR SERVICES BUILD A STRONG FOUNDATION
We help biotech and biopharma professionals get it right from the start through a focused set of strategic and core communications capabilities:
BRAND & BUSINESS STRATEGY
“What problem are we trying to solve?” is the question with which we usually start our conversations. It’s simple, yet it gives us insight into whether the challenge you’re dealing with has been clearly defined, and if it’s worth the effort to solve. That first choice sets up the rest.
COMMUNICATIONS STRATEGY & PLANNING
Clients often engage us to help identify high-priority stakeholders and influencers, understand their needs, and plan systematic interventions to create awareness, change minds and drive action.
Whether you focus on external or internal audiences, our solutions engage, influence and create sustainable behavior changes.
CORE MESSAGING & VISUALIZATIONS
The strongest media plan in the world falls flat if the story is weak. We believe in sharpening your messaging well before investing large sums to reach your most important stakeholders.
So, we help clients develop their core story, including the right words, compelling images and creative concepts. And we often coach them to deliver the story themselves.