Our Services

Brand Strategy & Communications

WE’RE BIOPHARMA INSIDERS WITH A RANGE OF EXPERIENCES

We’ve worked for leading global biopharmaceutical companies on billion-dollar biologic blockbusters, niche targeted therapies paired with companion diagnostics, and numerous innovative medicines that fall somewhere in between. While vastly different in some ways, they have one thing in common – each was designed to help patients – and that’s what it’s really all about. We believe that life-saving medicines of all shapes and sizes deserve world-class care and attention when it comes to precisely positioning them and communicating their unique benefits and risks to customers and other stakeholders.

OUR TARGETED SERVICES FLEX TO FIT YOUR NEEDS

We help Rx brands get focused, get attention and get prescribed throughout a product’s lifecycle by focusing on the fundamentals.

BRAND STRATEGY

“What problem are we trying to solve?” is the question with which we usually start our conversations. It’s simple yet it gives us insight into whether the challenge you’re dealing with has been clearly defined, and if it’s worth the effort to solve. Services include:

  • Brand strategy, from pre-launch to late lifecycle
  • Competitive landscaping & positioning
  • Mining market research for actionable insights

BRAND PLANNING

Clients often engage us to help drive their annual planning process, review and improve existing tactical plans, or consolidate plans from several external partners into an integrated marketing system. Services include:

  • Integrated multichannel tactical planning
  • Product lifecycle & portfolio management
  • Workshop design, facilitation & follow up

BRAND COMMUNICATIONS

Compelling creative is necessary but not enough to change customer behaviors that drive your business. Effective Marketing is the intersection of customer empathy, channel integration and brand differentiation on attributes that matter to the customer. Services include:

  • Branding, messaging & creative concepts
  • Content strategy & storytelling toolkit
  • Integrated Marketing programs that measurably change behaviors

INTERNAL COMMUNICATIONS

Systematic internal communications is part of your job regardless of your role or company size – and it’s essential to help you get noticed, get resources and get promoted. Services include:

  • Communications planning, creative development & program execution
  • Design & visualization of new concepts, systems & processes
  • Enhancing your personal 'brand' within your company and the industry

CALL US FOR A SECOND OPINION

Even if you currently have agency partners, consider giving us a call to gain new perspective. We also help companies cross the chasm between Clinical and Commercial to more methodically prepare for launch.

To get a better idea of our biopharma expertise and experience, please read our case studies.