Is Jargon Sabotaging Your Communications?
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
communications
Multiple Indications, One Unifying Brand Story
In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more
Investor Relations Needs a Creative Director
Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry … Read more
Strategic Communications: First, Strengthen Your Core
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
How Much Content Is Too Much for Your Brand?
Content strategy came into fashion in Marketing circles nearly a decade ago, driven mainly by a need to ‘fill the pipes’ created by the multitude … Read more