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communications

Is Jargon Sabotaging Your Communications?

Business Jargon

Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more

Multiple Indications, One Unifying Brand Story

Swiss Army Knife

In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more

Investor Relations Needs a Creative Director

Female Creative Director at desk

Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry … Read more

Strategic Communications: First, Strengthen Your Core

Woman planking in exercise studio

At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more

How Much Content Is Too Much for Your Brand?

Social Media Logos

Content strategy came into fashion in Marketing circles nearly a decade ago, driven mainly by a need to ‘fill the pipes’ created by the multitude … Read more

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  • Is Jargon Sabotaging Your Communications?

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