Solving the Perpetual Pilot Problem

Don't fall into the perpetual pilot trap

While working at several leading biopharmaceutical and medical device companies over the past twenty years, I participated in hundreds of ‘innovation’ pitches from internal colleagues … Read more

Is Differentiation a Lost Art?

Milan Faces

Pharma marketing can be a sea of sameness in which clever key messages, celebrity spokespeople and p-values do not compensate for poorly differentiated products. Do … Read more