The ways in which HCPs consume information, make prescribing decisions, and run their practices has radically changed. For example, is a doctor using ChatGPT to summarize a clinical study a good thing because more of
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert first: it tastes good for a few minutes, but ultimately
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific contexts such as journal publications or congresses. Complex and important
The airline industry does a masterful job of selling travelers on the destination, not the actual bundle of services its companies provide in getting you there and back. Their evocative communications show sun-drenched beaches, iconic
One of the strangest concepts to me when I started in pharma marketing many years ago is that of the POA, or Plan of Action, which many brand teams that focus on healthcare professionals (HCPs)