When Your CEO Makes it Difficult to Communicate
We hear a lot about the ‘boss’ in our line of work. We help busy people create and deliver stories about important and complex subjects, and as you already know, that’s harder than it sounds.
Selling Innovation (Change) to Big Companies
In the Northeastern part of the US autumn is a special time of the year. Despite a few weeks’ delay likely due to climate change, most of us still look forward to the change of
What ‘Close to the Customer’ Means Today
The picture above was taken just after the weekday rush hour in the Frankfurt Am Main train station. The people, symmetry, shapes and colors in the composition caught my eye immediately. For me it’s also
Solving the Perpetual Pilot Problem
While working at several leading biopharmaceutical and medical device companies over the past twenty years, I participated in hundreds of ‘innovation’ pitches from internal colleagues and external suppliers of all types. It was sometimes frustrating
Investor Relations Needs a Creative Director
Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry analysts a range of financial and non-financial information, access to