We Want Change! But Not that Much….
Sometimes, even great organizations find themselves in situations in which everyone knows that change is needed, but nothing happens until a crisis. There are telltale … Read more
biopharma
Is Jargon Sabotaging Your Communications?
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
Multiple Indications, One Unifying Brand Story
In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more
Investor Relations Needs a Creative Director
Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry … Read more
Strategic Communications: First, Strengthen Your Core
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
Selling Innovation (Change) inside Big Companies
I’ve lived most of my life in the Northeastern part of the US, and autumn is a special time of the year. Despite a few … Read more
Improve Your Problem-Solving with this Simple System
Sometimes when we’re faced with problems at work it can feel like we’re lost in the woods and unsure of where to start. In this … Read more
Is Differentiation a Lost Art?
Pharmaceutical marketing is a sea of sameness in which clever key messages, celebrity spokespeople and p-values do not compensate for poorly differentiated products. Do marketers … Read more
Boost Career Success with a Better ‘Inside Game’
Over the past few weeks we’ve received more calls than ever from brand leaders, CoE leaders, and other managers and executives, all with the same … Read more
Aftermath: BioPharma’s Brave New World
It has been difficult for many lately to focus on the next day, let alone the next week. However, if your work involves helping healthcare … Read more