At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
One of the strangest concepts to me when I started in pharma marketing many years ago is that of the POA, or Plan of Action, … Read more
A few marketing concepts have weathered the past few decades pretty well. However, it may be time to give the ‘marketing funnel’ a fresh look … Read more