Is Jargon Sabotaging Your Communications?
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
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Multiple Indications, One Unifying Brand Story
In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more
Strategic Communications: First, Strengthen Your Core
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
Improve Your Problem-Solving with this Simple System
Sometimes when we’re faced with problems at work it can feel like we’re lost in the woods and unsure of where to start. In this … Read more
3 Secrets of Product Management
The craft of product management continuously changes. I’ve invested over 25 years in new product development and product management roles at several multinational biopharmaceutical and … Read more
Is the Marketing Funnel Still Relevant?
A few Marketing concepts have weathered the past few decades pretty well. However, it may be time to give the ‘Marketing funnel’ a fresh look … Read more
Why You Need a Marketing System
One of the strangest concepts to me when I started in biopharma marketing is that of the POA, or Plan of Action, which many brand … Read more