3 Secrets of Product Management
The craft of product management continuously changes. I’ve invested over 25 years in new product development and product management roles at several multinational biopharmaceutical and … Read more
Customer experience
Selling the Value of New Technologies
The airline industry does a masterful job of selling travelers on the destination, not the actual bundle of services its companies provide in getting you … Read more
Why You Need a Marketing System
One of the strangest concepts to me when I started in biopharma marketing is that of the POA, or Plan of Action, which many brand … Read more
What ‘Close to the Customer’ Means Today
The picture above was taken just after the weekday rush hour in the Frankfurt Am Main train station. The people, symmetry, shapes and colors in … Read more
Photography Principles, Reframed for Business
Thanks to smartphones and social media, most people now think and communicate in pictures. It seems that everyone is a photographer now. The smartphone revolutionized … Read more