Selling the Value of New Technologies
The airline industry does a masterful job of selling travelers on the destination, not the actual bundle of services its companies provide in getting you … Read more
The airline industry does a masterful job of selling travelers on the destination, not the actual bundle of services its companies provide in getting you … Read more
In the Northeastern part of the US autumn is a special time of the year. Despite a few weeks’ delay likely due to climate change, … Read more
The picture above was taken just after the weekday rush hour in the Frankfurt Am Main train station. The people, symmetry, shapes and colors in … Read more
While working at several leading biopharmaceutical and medical device companies over the past twenty years, I participated in hundreds of ‘innovation’ pitches from internal colleagues … Read more
Despite Hollywood mythology, real-life creativity doesn’t usually happen randomly in a surprise flash of brilliance. Let’s take a look at some ways to dramatically boost … Read more