Is Jargon Sabotaging Your Communications?
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
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Strategic Communications: First, Strengthen Your Core
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
Is the Marketing Funnel Still Relevant?
A few Marketing concepts have weathered the past few decades pretty well. However, it may be time to give the ‘Marketing funnel’ a fresh look … Read more