Is Jargon Sabotaging Your Communications?
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
medicine
Multiple Indications, One Unifying Brand Story
In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more
Aftermath: BioPharma’s Brave New World
It has been difficult for many lately to focus on the next day, let alone the next week. However, if your work involves helping healthcare … Read more