Multiple Indications, One Unifying Brand Story
In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more
product management
3 Secrets of Product Management
The craft of product management continuously changes. I’ve invested over 25 years in new product development and product management roles at several multinational biopharmaceutical and … Read more
Is the Marketing Funnel Still Relevant?
A few Marketing concepts have weathered the past few decades pretty well. However, it may be time to give the ‘Marketing funnel’ a fresh look … Read more