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storytelling

Is Jargon Sabotaging Your Communications?

Business Jargon

Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more

Multiple Indications, One Unifying Brand Story

Swiss Army Knife

In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more

Investor Relations Needs a Creative Director

Female Creative Director at desk

Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry … Read more

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