At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
Sometimes when we’re faced with problems at work it can feel like we’re lost in the woods and unsure of where to start. In this … Read more
Despite Hollywood mythology, real-life creativity doesn’t usually happen randomly in a surprise flash of brilliance. Let’s take a look at some ways to dramatically boost … Read more
The craft of product management continuously changes. I’ve invested over 25 years in new product development and product management roles at several multinational biopharmaceutical and … Read more
A few Marketing concepts have weathered the past few decades pretty well. However, it may be time to give the ‘Marketing funnel’ a fresh look … Read more
One of the strangest concepts to me when I started in biopharma marketing is that of the POA, or Plan of Action, which many brand … Read more