The ways in which HCPs consume information, make prescribing decisions, and run their practices has radically changed. For example, is a doctor using ChatGPT to … Read more
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
The airline industry does a masterful job of selling travelers on the destination, not the actual bundle of services its companies provide in getting you … Read more
One of the strangest concepts to me when I started in pharma marketing many years ago is that of the POA, or Plan of Action, … Read more
We hear a lot about the ‘boss’ in our line of work. We help busy people create and deliver stories about important and complex subjects, … Read more
In the Northeastern part of the US autumn is a special time of the year. Despite a few weeks’ delay likely due to climate change, … Read more
The picture above was taken just after the weekday rush hour in the Frankfurt Am Main train station. The people, symmetry, shapes and colors in … Read more
While working at several leading biopharmaceutical and medical device companies over the past twenty years, I participated in hundreds of ‘innovation’ pitches from internal colleagues … Read more
Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry … Read more