Less Innovation, More Execution?
We can’t go more than two days without hearing someone talk about their need for “more innovation.” We need more innovative marketing tactics… We need … Read more
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We Want Change! But Not that Much….
Sometimes, even great organizations find themselves in situations in which everyone knows that change is needed, but nothing happens until a crisis. There are telltale … Read more
Are Your Advisory Boards Echo Chambers?
Advisory boards (affectionately called “ad boards”) can be a valuable resource when it comes to getting expert, external opinions. But there are times when they … Read more
Back to the Office in 2022? Let’s See How that Goes
It’s early December 2021 as I write this. Since well before the pandemic started, and throughout, our companies have worked with clients across the U.S., … Read more
Is Jargon Sabotaging Your Communications?
Industry jargon can imbue communications with clarity and precision, particularly in scientific or technical fields such as medicine, for very specific audiences in very specific … Read more
Getting Colleagues “On the Same Page”
We’ll bet you’ve heard it a thousand times: “We need to get everybody on the same page.” It’s one of those things senior leaders and … Read more
Multiple Indications, One Unifying Brand Story
In the early small-molecule era of pharmaceuticals there was usually a one-to-one correlation between an FDA-approved medicine and the indication or use for the condition … Read more
Investor Relations Needs a Creative Director
Investor Relations (IR) is a vital function within any company, large or small. Its primary responsibilities are to give current and potential investors and industry … Read more
When Your CEO Makes It Hard to Communicate
We hear a lot about the ‘boss’ in our line of work. We help busy people create and deliver stories about important and complex subjects, … Read more
Strategic Communications: First, Strengthen Your Core
At Health Accelerators we believe that strategic planning should be methodical and sequential. Jumping directly into tactics during the planning process is like eating dessert … Read more