Selling Innovation (Change) inside Big Companies
I’ve lived most of my life in the Northeastern part of the US, and autumn is a special time of the year. Despite a few … Read more
general
Improve Your Problem-Solving with this Simple System
Sometimes when we’re faced with problems at work it can feel like we’re lost in the woods and unsure of where to start. In this … Read more
Start Every Project with these 3 Magic Questions
There are three magic questions that we use at our agency to ensure we’re making the best use of our time and talent, and our … Read more
Is Differentiation a Lost Art?
Pharmaceutical marketing is a sea of sameness in which clever key messages, celebrity spokespeople and p-values do not compensate for poorly differentiated products. Do marketers … Read more
Boost Career Success with a Better ‘Inside Game’
Over the past few weeks we’ve received more calls than ever from brand leaders, CoE leaders, and other managers and executives, all with the same … Read more
Aftermath: BioPharma’s Brave New World
It has been difficult for many lately to focus on the next day, let alone the next week. However, if your work involves helping healthcare … Read more
Build Your Creativity System
Despite Hollywood mythology, real-life creativity doesn’t usually happen randomly in a surprise flash of brilliance. Let’s take a look at some ways to dramatically boost … Read more
How Much Content Is Too Much for Your Brand?
Content strategy came into fashion in Marketing circles nearly a decade ago, driven mainly by a need to ‘fill the pipes’ created by the multitude … Read more
3 Secrets of Product Management
The craft of product management continuously changes. I’ve invested over 25 years in new product development and product management roles at several multinational biopharmaceutical and … Read more
Is the Marketing Funnel Still Relevant?
A few Marketing concepts have weathered the past few decades pretty well. However, it may be time to give the ‘Marketing funnel’ a fresh look … Read more