Is Differentiation a Lost Art?

Milan Faces

Pharmaceutical marketing is a sea of sameness in which clever key messages, celebrity spokespeople and p-values do not compensate for poorly differentiated products. Do marketers … Read more

Build Your Creativity System

Build Your Creativity System

Despite Hollywood mythology, real-life creativity doesn’t usually happen randomly in a surprise flash of brilliance. Let’s take a look at some ways to dramatically boost … Read more

3 Secrets of Product Management

Secrets to Product Mgt

The craft of product management continuously changes. I’ve invested over 25 years in new product development and product management roles at several multinational biopharmaceutical and … Read more